Kansas City Copywriter Need a Kansas City Writer?

What’s your copy done for you lately?

I was recently approached by a writer who uses his website and blog to advertise that his writing has created $1 million in sales. He told me that advertising this claim was driving in new business. I know that self-promotion (and self-confidence) is important, but there's something about advertising numbers like this that rubs me the wrong way.

First, it's a pretty low tally for anyone who has been in the business long. There are thousands of copywriters across the country who - just like me - have worked on campaigns that cost far more than $1M and who have probably generated hundreds of millions - or even billions - in sales. But we don't advertise that.

Maybe we should.

Nah.