About
About me.
I'm John Laing and I'm a writer.
I live in Kansas City, but work for clients around the world. If you use brand name products or spend much time online, you've probably seen or interacted with my work.
My specialty is promotional ideation, but I'm comfortable with most forms of writing. My clients are agencies, manufacturers, marketers, start-ups, designers and even a psychiatrist or two.
What do I write?
- Promotion ideation / concepts
- Campaign ideation / concepts
- Corporate brochures
- Business introductions
- Training materials
- Product launch materials
- Written materials for e-businesses
- Web page content
- Web site copy
- Catalog content
- Media releases
What do I produce?
- Corporate videos (write & produce)
- Training videos (write & produce)
- Promotional overviews
- Event recaps
Who do I write for?
Confidentiality agreements prevent me from disclosing the majority of my client list. Here is a partial list of client industries. An asterisk beside an industry indicates that I have written for one of the top three manufacturers or companies in that space; A + indicates that I have written for multiple clients in that industry.
- Health & beauty *+ (my work includes makeup, deodorant, vitamins, toothpaste, lotions, soap, OTC meds & femcare)
- Food *+ (my work includes frozen entrees, shelf-stable entrees, soup, sauces, branded produce, salty snacks/chips & more)
- Other CPG *+ (my work includes cleaners, disinfectant sprays, tissue, toilet paper, disposable plates, batteries & more)
- Small electrics *+ (coffee makers, electric tools, battery-operated floor cleaners, etc.)
- Fast food *+
- Automotive *+
- Telecommunications *+
- Service providers + (testing services, billing services, psychological service providers, online auction companies, entertainment companies & more)
- Direct marketers + (misc. direct to consumer and business to business companies)
- Technology *+ (computer equipment & software)
- Apparel +
How can you put my skills to work for your company or brand?
It's easy. Contact me!