Kansas City Copywriter » Copywriting rant http://www.kccopywriter.com Need a Kansas City Writer? Mon, 17 May 2010 02:40:47 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 What’s your copy done for you lately? http://www.kccopywriter.com/2009/11/whats-your-copy-done-for-you-lately/ http://www.kccopywriter.com/2009/11/whats-your-copy-done-for-you-lately/#comments Fri, 06 Nov 2009 19:36:13 +0000 admin http://www.kccopywriter.com/?p=14 What’s your copy done for you lately? is a post from: Kansas City Copywriter Copyright, 2010.

]]> I was recently approached by a writer who uses his website and blog to advertise that his writing has created $1 million in sales. He told me that advertising this claim was driving in new business. I know that self-promotion (and self-confidence) is important, but there's something about advertising numbers like this that rubs me the wrong way.

First, it's a pretty low tally for anyone who has been in the business long. There are thousands of copywriters across the country who - just like me - have worked on campaigns that cost far more than $1M and who have probably generated hundreds of millions - or even billions - in sales. But we don't advertise that.

Maybe we should.

Nah.

What’s your copy done for you lately? is a post from: Kansas City Copywriter Copyright, 2010.

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