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Squeeze Pages: Love ‘em? Hate ‘em?

Who loves a good squeeze page?

Well, aside from the person who wrote it and the person who's banking on its success, probably no one.

In fact, unless you're a writer trying to figure out how to write a squeeze page or someone who needs a squeeze page writer, I doubt you would've found this page.

Indeed, it takes a special level of talent to create a long-form sales page. Many of us who "grew up" as advertising copy writers generally want to fit as much content in as little space as possible: A billboard, thirty seconds of time on television or radio, a headline... We try to create an immediate sense of need or action with as few words as possible.

Long form squeeze pages turn that on its ear. It takes a certain love of pain for a good copywriter to write a solid squeeze page.

First, you create the offer. Simple. Then you stretch it out as far as you'd ever in a thousand years be comfortable stretching it out. Then you find a way to double it. Sometimes it's hard to wrap your head around it, but nine out of ten times long form copy outsells short form copy on the majority of cost per action (CPA) offers. (And, sadly, sometimes that long form copy doesn't even need to be good! There are times that I have shivered when a new client has shown me their current squeeze page copy, chock full of spelling errors, grammatical errors, sentences with no meaning -- and then tells me that it's getting a 5-10% conversion. Nuts!)

If you need a good squeeze page, I'd love to write one for you. Contact me!