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Your Kansas City Copywriter!
Hi.
I'm John Laing and I'm a writer.
I live in Kansas City, but work for clients around the world. If you use brand name products or spend much time online, you've probably seen or interacted with my work.
What do I write?
- Promotion ideation / concepts
- Campaign ideation / concepts
- Corporate brochure copy
- Web page copy
- Advertising copy
- Training materials
- Product launch materials
- Written materials for e-businesses
- Web page copy
- Catalog copy
- Media releases
What do I produce?
- Corporate videos (write & produce)
- Training videos (write & produce)
- Promotional overviews
- Event recaps
Who do I write for?
Confidentiality agreements prevent me from disclosing the majority of my client list. Here is a partial list of client industries. An asterisk next to an industry indicates that I have written for one of the top three manufacturers in that industry; A + indicates that I have written for multiple clients in that industry.
- Health & beauty *+ (my work includes makeup, deodorant, vitamins, toothpaste, lotions, soap, OTC meds & femcare)
- Food *+ (my work includes frozen entrees, shelf-stable entrees, soup, branded produce, salty snacks/chips & more)
- Other CPG *+ (my work includes cleaners, disinfectant sprays, tissue, toilet paper, disposable plates, batteries & more)
- Small electrics *+ (coffee makers, electric tools & battery-operated floor cleaners)
- Fast food *+
- Automotive *+
- Long distance *
- Service providers + (testing services, billing services, psychological service providers, entertainment companies & more)
- Direct marketers + (misc. direct to consumer and business to business companies)
- Technology *+ (computer equipment & software)
- Apparel +
How can you put my skills to work for your company or brand?
It's easy. Just contact me!
Welcome!
If you're searching for a Kansas City based copywriter - you've found one!
10 years of agency experience in consumer packaged goods, 10 years of experience establishing online brands and oh so much more!
From promo copy and ideation to catalog, PR and training video scripts, I've seen it, done it and re-done it. Tight turnaround is my specialty!
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