3Mar/10
The snow drifts are melting. The economy is bouncing back. Birds are chirping. Tulips are blooming.
What a wonderful time to dust the cobwebs off the copy on your website or corporate brochure!
Sure, everyone talks about "spring cleaning" around the house...but what has that sort of spring cleaning ever gotten you? A happier spouse? More room? Sure, more room. More space to be filled with new stuff. How are you going to afford that new stuff if your website and corporate brochure aren't pulling in business like they used to?
That's right, without money-making copy on your website and corporate brochure, all of your spring cleaning at home will be for naught. Who wants to spring clean in vain? Certainly not you.
One quick e-mail to yours truly for a copy tune-up and you can make sure that your house stays full of stuff. Who can argue with that logic?
5Nov/09
Hi.
I'm John Laing and I'm a writer.
I live in Kansas City, but work for clients around the world. If you use brand name products or spend much time online, you've probably seen or interacted with my work.
What do I write?
- Promotion ideation / concepts
- Campaign ideation / concepts
- Corporate brochure copy
- Web page copy
- Advertising copy
- Training materials
- Product launch materials
- Written materials for e-businesses
- Web page copy
- Catalog copy
- Media releases
What do I produce?
- Corporate videos (write & produce)
- Training videos (write & produce)
- Promotional overviews
- Event recaps
Who do I write for?
Confidentiality agreements prevent me from disclosing the majority of my client list. Here is a partial list of client industries. An asterisk next to an industry indicates that I have written for one of the top three manufacturers in that industry; A + indicates that I have written for multiple clients in that industry.
- Health & beauty *+ (my work includes makeup, deodorant, vitamins, toothpaste, lotions, soap, OTC meds & femcare)
- Food *+ (my work includes frozen entrees, shelf-stable entrees, soup, branded produce, salty snacks/chips & more)
- Other CPG *+ (my work includes cleaners, disinfectant sprays, tissue, toilet paper, disposable plates, batteries & more)
- Small electrics *+ (coffee makers, electric tools & battery-operated floor cleaners)
- Fast food *+
- Automotive *+
- Long distance *
- Service providers + (testing services, billing services, psychological service providers, entertainment companies & more)
- Direct marketers + (misc. direct to consumer and business to business companies)
- Technology *+ (computer equipment & software)
- Apparel +
How can you put my skills to work for your company or brand?
It's easy. Just contact me!
